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Better Email Subject Lines

Better Email Subject Lines

Email Subject Lines
Did you know that you can craft better email subject lines and improve open rates ? Open rates for any emails you send out are crucial, but especially important when you consider better email subject lines for sales prospecting. (Disclosure: this page contains affiliate links, which means if you buy from those links there is no extra cost to you, but I do get a small commission) First, let's think about email subject lines. Ever get one like this? A subject line like this fails the primary objective of a good subject line - to take the reader from their inbox to your content. To actually have someone read it. In order to actually make that transition happen, you need to introduce your reader to the email in a catchy,…
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Using Pinterest for your Affiliate Links (2019)

Using Pinterest for your Affiliate Links (2019)

Pinterest, Affiliate Marketing
(Disclosure: this page contains affiliate links, which means if you buy from those links there is no extra cost to you, but I do get a small commission)  I want you to use Pinterest for your affiliate links.  Let me show you how. As you know, one of the more traditional ways to use your affiliate links is on a resources page. However, Pinterest gives you a distinct advantage. Quickly, here's why:  Audience demographics. Check out these facts (source sproutsocial.com) 50% of Pinners make a household income of $50k+, and 40% have $100k+ in 2018 it’s fourth in popularity, behind YouTube, Facebook and Instagram - BUT 29% of US adults use Pinterest Half of millennials use Pinterest every month Their article has more data, but you get the point, right?…
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Quality Backlink Sources

Quality Backlink Sources

Backlinks
This site is all about educating and sharing.  I know a little about a lot, and as you've seen in my posts I like to send you to places where people know a lot about a lot!  Brian Dean, yeah... he posts excellent stuff, and recently he updated (in a big way) his post on Untapped Backlink Sources. I want you to take a look at this. It's quite long but it's some of the best stuff you'll find on the subject. Getting quality backlinks is a key way to grab Google's attention So, it's also a key way that you can improve your search engine ranking. Here's the thing, and Brian states it clearly: "Search engines consider backlinks “votes” for your website and content, which can improve a site’s…
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Boost Your Content Marketing Strategy

Boost Your Content Marketing Strategy

Marketing Strategy
If you've been doing this online business thing for a while, it's probably time to boost your Content Marketing Strategy. Level-up time! I've covered promoting your content on this blog before, but did you know there's a formula for getting your reader's attention and moving forward toward a purchase?  It's not something up-and-coming either.  It's been around quite a long time, but it's not usually applied to blogging or digital marketing.  Oops. You should learn how it works Why?  Because it can help you engage, persuade, and convert your readers into buyers.  Meet AIDA.  It's an experience funnel. Ryan Johnson (Ramit Sethi’s Sr. Editorial Director) tells us it’s one of the “fundamentals of sales. Use the AIDA formula (Attention, Interest, Desire, Action) to make sure your funnel will move people from…
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Creative Small Business Ideas

Creative Small Business Ideas

Business Ideas
Need some creative small business ideas?  If you're not sure what your business idea should be, let me ask you a question... Do you ever sing in the shower?  Be honest.  Yeah, ya do.  Do you realize that the shower can actually be an inspirational place to come up with business ideas? There are a number of ways to poke your brain into figuring it out.  When you start a business from home, there so many decisions to be made, and one of them is what your business will actually be about.  It comes easy to some people, but most of us have to work on this for a while. If you're venturing into entrepreneurship, don't be a "wantrepreneur".  You need a solid business idea, and not just something that…
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Promote Your Posts (5+ Places)

Promote Your Posts (5+ Places)

Content Promotion
You want to promote your posts. Well, there are many ways to do that and you can probably think of some right off the bat. For example: Mention them in group forums Talk about them on Facebook and point back to your blog Tweet about them and link to your content Tell friends about what you published All good, except they all point back to the same place - your website!  You already have a certain sized audience there, why not go big? So how can you increase the reach of your content?  Think about this... what if your content showed up other places besides your blog? You also need to promote your posts in places with quite a different reach!  It's a big world out there... How do you…
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One Clever Way Around Writer’s Block

One Clever Way Around Writer’s Block

Generating Content Ideas
Writer's block got ya down?  Are you a content creator with nowhere to go?  No ideas? Whaaaat?? Here are some thoughts about this evil menace: Almost everyone goes through it Sometimes you feel that you've come at your topic from every possible angle and there's nothing else you can squeeze from it You kinda don't care about your topic anymore You're distracted Too much on your plate, it's hard to focus Sometimes writer's block presents itself as brain fog, drawing a blank, no focus, no inspiration OK, we all get writer's block The thing is, as a blogger or digital marketer, content is your life blood.  It's not necessary to have a lot of content (many posts), but it is necessary to have in-depth, long posts, with actionable content.  Brian…
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SEO Copywriting Tips

SEO Copywriting Tips

Writing Good Copy, SEO
Listen, do you want to know a secret?  Thanks Beatles, but I'm talking about blogging secrets.  Secrets that are clever parts of SEO copywriting. SEO copywriting isn't hard, if you know some secrets Putting digital ink to screen is a mainstay of any blogger or digital marketer.  You need to take your readers on a journey from "hello" to "there you have it!"  You could always just sit down with your coffee and lemon cake and begin writing, proofread a bit, hit publish, and pray  ...  BUT, is that the best you can do?  Heck no!  You need the search engines to make sense of what you wrote and be able to put it on the first page of search results.  That's your ticket to being found. Of course there…
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How to Create Backlinks

How to Create Backlinks

Backlinks
How to create backlinks is something every blogger and digital marketer needs to learn and apply. Backlinks point back to your site, which means someone saw your content as interesting and worth sharing. How does this work - the primer If someone teaches you something good, wouldn't you be likely to share it? Well, that's pretty much what we want when we provide valuable content online - to have it read and to have it shared. That's why there are share bars on practically every website and article on the web. That's why we have Twitter, Instagram, Facebook, and every other social media platform out there... to pass along what we find interesting, fascinating, jaw-dropping. We share what we learn, we share what we see or read. Backlinks are the…
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Power Words, over 400 Useful Ones for your Blog Content

Power Words, over 400 Useful Ones for your Blog Content

Writing Good Copy
What are "power words" and why should you use them? Simply put, power words are words that get people to take action! They tend to trigger a psychological or emotional response. This outcome can be either positive or negative and they help them reach your desired outcome. They're persuasive, and people find it harder to break away from content that contain power words. Which is a more powerful statement: "The place I stayed at last week was pretty cool" or "The place I stayed at was incredible"? I'm guessing you felt the one with "incredible" did a better job.  Right on! Whether this is a breakthrough concept for you or not, it bears a paying attention to.  It makes for better copy and increased reader engagement. (Yeah, "breakthrough" was a power…
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