Blog - Page 2 of 2 - Improve Your Digital Marketing IQ!

Sep262018 by MikeNo Comments

One Clever Way Around Writer’s Block

Writer's block got ya down? Are you a content creator with nowhere to go? No ideas? Whaaaat?? Here are some thoughts about this evil menace: Almost everyone goes through it Sometimes you feel that you've come at your topic from every possible angle and there's nothing else you can squeeze from it You kinda don't care about your topic anymore You're distracted Too much on your plate, it's hard to focus Sometimes writer's block presents itself as brain fog, drawing a blank, no focus, no inspiration OK, we all get writer's block The thing is, as a blogger or digital marketer, content is your life blood. It's not necessary to have a lot of content (many posts), but it is necessary to have in-depth, long posts, with actionable content. Brian…

Sep182018 by MikeNo Comments

SEO Copywriting Tips

SEO, Writing Good Copy

Listen, do you want to know a secret? Thanks Beatles, but I'm talking about blogging secrets. Secrets that are clever parts of SEO copywriting. SEO copywriting isn't hard, if you know some secrets Putting digital ink to screen is a mainstay of any blogger or digital marketer. You need to take your readers on a journey from "hello" to "there you have it!" You could always just sit down with your coffee and lemon cake and begin writing, proofread a bit, hit publish, and pray ... BUT, is that the best you can do? Heck no! You need the search engines to make sense of what you wrote and be able to put it on the first page of search results. That's your ticket to being found. Of course there…

Sep152018 by MikeNo Comments

How to Create Backlinks

Backlinks

How to create backlinks is something every blogger and digital marketer needs to learn and apply. Backlinks point back to your site, which means someone saw your content as interesting and worth sharing. How does this work - the primer If someone teaches you something good, wouldn't you be likely to share it? Well, that's pretty much what we want when we provide valuable content online - to have it read and to have it shared. That's why there are share bars on practically every website and article on the web. That's why we have Twitter, Instagram, Facebook, and every other social media platform out there... to pass along what we find interesting, fascinating, jaw-dropping. We share what we learn, we share what we see or read. Backlinks are the…

Sep152018 by MikeNo Comments

Power Words, over 400 Useful Ones for your Blog Content

Writing Good Copy

What are "power words" and why should you use them? Simply put, power words are words that get people to take action! They tend to trigger a psychological or emotional response. This outcome can be either positive or negative and they help them reach your desired outcome. They're persuasive, and people find it harder to break away from content that contain power words. Which is a more powerful statement: "The place I stayed at last week was pretty cool" or "The place I stayed at was incredible"? I'm guessing you felt the one with "incredible" did a better job. Right on! Whether this is a breakthrough concept for you or not, it bears a paying attention to. It makes for better copy and increased reader engagement. (Yeah, "breakthrough" was a power…

Sep152018 by MikeNo Comments

How to Write Good Copy – 8 Tweaks You’ll Love

Writing Good Copy

How to write good copy is something we all need to learn or improve upon. Think about how you read content. Does it differ by the type of content? Are you reading a long page of complicated sentences? Are you scanning the information quickly so that you get to the main points? Your readers have the same thing going on. When they read an online post or tip, most people scan. Wouldn't it make sense to write good copy the same way? If you're writing for the web, good copy is broken down into short blocks of scannable content that will keep your reader engaged. Good copy also has white space around a bolded statement, followed by another line of white space. This helps focus the reader on a point you're making…

Sep62018 by MikeNo Comments

SEO Checklist

Blog Post Formatting

What is SEO and how do I use it? Wouldn't it be awesome to have an SEO checklist? Those are questions that both beginners and more advanced bloggers and digital marketers ask. It stands for Search Engine Optimization. It's the steps you take, the things you do, to make certain that your content answers the search request. The better you are at SEO techniques, the more likely your site will be in the top 10 search results. Top 10 is the sweet spot on the SERP. Neil Patel stated it this way: "One of your primary goals as an SEO or content marketer is to improve the ranking of your website." (If you're geeked out by data, see his article here, but make sure you finish today's learning with a…

Sep32018 by MikeNo Comments

Formatting a WordPress Blog Post

Blog Post Formatting

If you're going to be formatting a WordPress blog post, there are right ways and wrong ways to do it. Maybe that's harsh. Less optimal and more optimal. Yeah. Let's learn what's what! Writing is about content and formatting. Formatting a WordPress Blog Post is not something to take lightly. This is especially true if you’re running an internet marketing business. Why? Because you need to keep your reader interested. Your content needs to be easy on the eyes, and you need a clear call to action (CTA). You have to keep readers on your site and not wandering off to other sites. When they wander off your page, it's called a “bounce”. Tools like Google Analytics will actually measure your bounce rate and present it to you. High bounce rate is not good…

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