Blog

Blog
How to Write Good Copy – 8 Tweaks You’ll Love

How to Write Good Copy – 8 Tweaks You’ll Love

Writing Good Copy
How to write good copy is something we all need to learn or improve upon. Think about how you read content. Does it differ by the type of content? Are you reading a long page of complicated sentences? Are you scanning the information quickly so that you get to the main points? Your readers have the same thing going on. When they read an online post or tip, most people scan. Wouldn't it make sense to write good copy the same way? If you're writing for the web, good copy is broken down into short blocks of scannable content that will keep your reader engaged. Good copy also has white space around a bolded statement, followed by another line of white space.  This helps focus the reader on a point you're making…
Read More
SEO Checklist

SEO Checklist

Blog Post Formatting
What is SEO and how do I use it? Wouldn't it be awesome to have an SEO checklist? Those are questions that both beginners and more advanced bloggers and digital marketers ask.  It stands for Search Engine Optimization. It's the steps you take, the things you do, to make certain that your content answers the search request. The better you are at SEO techniques, the more likely your site will be in the top 10 search results.  Top 10 is the sweet spot on the SERP. Neil Patel stated it this way: "One of your primary goals as an SEO or content marketer is to improve the ranking of your website."  (If you're geeked out by data, see his article here, but make sure you finish today's learning with a…
Read More
Formatting a WordPress Blog Post

Formatting a WordPress Blog Post

Blog Post Formatting
If you're going to be formatting a WordPress blog post, there are right ways and wrong ways to do it.  Maybe that's harsh. Less optimal and more optimal.  Yeah. Let's learn what's what! Writing is about content and formatting. Formatting a WordPress Blog Post is not something to take lightly.  This is especially true if you’re running an internet marketing business.   Why?  Because you need to keep your reader interested. Your content needs to be easy on the eyes, and you need a clear call to action (CTA). You have to keep readers on your site and not wandering off to other sites. When they wander off your page, it's called a “bounce”. Tools like Google Analytics will actually measure your bounce rate and present it to you. High bounce rate is not good…
Read More