Boost Your Content Marketing Strategy

Boost Your Content Marketing Strategy

Marketing Strategy
If you've been doing this online business thing for a while, it's probably time to boost your Content Marketing Strategy. Level-up time! I've covered promoting your content on this blog before, but did you know there's a formula for getting your reader's attention and moving forward toward a purchase?  It's not something up-and-coming either.  It's been around quite a long time, but it's not usually applied to blogging or digital marketing.  Oops. You should learn how it works Why?  Because it can help you engage, persuade, and convert your readers into buyers.  Meet AIDA.  It's an experience funnel. Ryan Johnson (Ramit Sethi’s Sr. Editorial Director) tells us it’s one of the “fundamentals of sales. Use the AIDA formula (Attention, Interest, Desire, Action) to make sure your funnel will move people from…
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