SEO Copywriting Tips

SEO Copywriting Tips

Writing Good Copy, SEO
Listen, do you want to know a secret?  Thanks Beatles, but I'm talking about blogging secrets.  Secrets that are clever parts of SEO copywriting. SEO copywriting isn't hard, if you know some secrets Putting digital ink to screen is a mainstay of any blogger or digital marketer.  You need to take your readers on a journey from "hello" to "there you have it!"  You could always just sit down with your coffee and lemon cake and begin writing, proofread a bit, hit publish, and pray  ...  BUT, is that the best you can do?  Heck no!  You need the search engines to make sense of what you wrote and be able to put it on the first page of search results.  That's your ticket to being found. Of course there…
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Power Words, over 400 Useful Ones for your Blog Content

Power Words, over 400 Useful Ones for your Blog Content

Writing Good Copy
What are "power words" and why should you use them? Simply put, power words are words that get people to take action! They tend to trigger a psychological or emotional response. This outcome can be either positive or negative and they help them reach your desired outcome. They're persuasive, and people find it harder to break away from content that contain power words. Which is a more powerful statement: "The place I stayed at last week was pretty cool" or "The place I stayed at was incredible"? I'm guessing you felt the one with "incredible" did a better job.  Right on! Whether this is a breakthrough concept for you or not, it bears a paying attention to.  It makes for better copy and increased reader engagement. (Yeah, "breakthrough" was a power…
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How to Write Good Copy – 8 Tweaks You’ll Love

How to Write Good Copy – 8 Tweaks You’ll Love

Writing Good Copy
How to write good copy is something we all need to learn or improve upon. Think about how you read content. Does it differ by the type of content? Are you reading a long page of complicated sentences? Are you scanning the information quickly so that you get to the main points? Your readers have the same thing going on. When they read an online post or tip, most people scan. Wouldn't it make sense to write good copy the same way? If you're writing for the web, good copy is broken down into short blocks of scannable content that will keep your reader engaged. Good copy also has white space around a bolded statement, followed by another line of white space.  This helps focus the reader on a point you're making…
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