If you’re going to be formatting a WordPress blog post, there are right ways and wrong ways to do it.  Maybe that’s harsh. Less optimal and more optimal.  Yeah. Let’s learn what’s what!
Writing is about content and formatting. Formatting a WordPress Blog Post is not something to take lightly.  This is especially true if you’re running an internet marketing business.  

Why?  Because you need to keep your reader interested. Your content needs to be easy on the eyes, and you need a clear call to action (CTA). You have to keep readers on your site and not wandering off to other sites. When they wander off your page, it’s called a “bounce”. Tools like Google Analytics will actually measure your bounce rate and present it to you. High bounce rate is not good for ranking your site on Google’s first page search results (the place you want to be).

 
Formatting a blog post is similar to any good writing assignment you’ve had in school, with one important difference.  It’s not a paper.  It’s an informative and easy to digest piece of copy that keeps your reader interested.  This could be accomplished in many ways, to include:
  • Telling them something informative
  • Answering a question they had
  • Solving a problem for them
Today’s post is one I ran across while reading Tom Ewer’s “Leaving Work Behind” blog.   His site contains useful information that helps people chase their internet business dreams. I refer you now to a guest post by Anne Dorko.  It’s a super-smart guide that includes 4 tools for formatting a WordPress blog post!  Read on…

 

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