Pinterest is a great neighborhood to play in, with tons of awesome graphics and links that take you off to sites full of information. Wait – everyone knows that video is hot these days, and YouTube is pretty much king when it comes to video. According to Forbes Magazine, “YouTube’s user-friendliness, combined with the soaring popularity of video content, has made it the second largest search engine behind Google.”

So you should know how to use Pinterest to drive traffic to your YouTube Channel!

ANSWER: Here’s my step-by-step YouTube Pinterest tutorial for promoting your YouTube videos on Pinterest:

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But why put a YouTube video on Pinterest?

  • If it’s your video, you can raise awareness of your website AND drive more YouTube views with Pinterest. Your video should have a well-populated Information section describing your site and pointing people to important links.
  • If it’s someone else’s video, when the pin attracts people’s attention, it raises awareness of your Pins and Boards – and these can lead them to your website.
So - can you even put YouTube videos on Pinterest? Oh yeah ya can! Click To Tweet

Things to know:

  • What length videos are  best for Pinterest?  According to HootSuite, “Videos should be 30-60 seconds long” (on Pinterest those are considered long-form video, and that length is taking off)
  • What are the requirements to Pin a video? You can find those requirements here
  • Make sure you have an active YouTube Channel
  • Brand your videos, because the video will play inside Pinterest. With no branding, you miss a chance to connect the brand and viewers
  • Consider a separate Board for your YouTube videos to keep them from getting lost in the the “still image” Pins

So take advantage of promoting your YouTube videos on Pinterest. It’s another way to keep up with the fast paced world of digital marketing!

By the way, I made this video with Camtasia. If you want to learn more about Camtasia, I’ve got the link for you! There are many more useful tools for you are listed on the Resources page.

I’d so appreciate a Like or Share , because it helps me grow the site and stay connected to people who want to increase their digital marketing IQ!

Also could you take a moment and pin THIS post? Just click the image below and pin it – Thanks!!

Mike

pinterest and youtube

 

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2 Comments

    • Mike

      I totally get that! I’m ok with the voice part since I do voiceover and have been in radio, but the camera… So you might think about videos where you don’t have to show yourself, or even real-life. You can use PowerPoint or something to make your presentations and either narrate it, get someone to narrate it, or just use the written word. Some people are successful just talking while they’re shooting video about products or places. My resources page has a link to Camtasia (or you can go to their website if you prefer), which is what I used for the video. Anyway, thank you so much for commenting and I hope you have a great day! – Mike

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