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Since my goal is to increase your digital marketing “IQ”, I want you to know about several items I recommend.
First a disclosure that I mention products and include links to those products on this site, and that I’ll earn an affiliate commission for any purchases you make using the links I provide (there is no extra cost to you for using the link on my site). Also, as an Amazon Associate I earn from qualifying purchases.
SiteGround – One of my two favorite WordPress Hosts! In fact, it’s the one I use on this site. Great support, easy WordPress setup, and I’ve had no issues at all since signing up, and it’s delivers a great user experience.
BlueHost – The first WordPress host I used, and still do for my hobby website (which I started long before my business). BlueHost is known for great prices, good user experience for starting out, and used by tons of bloggers.
LongTail Pro – There are a number of keyword research tools out there, but one of the features of LongTail Pro I like the best is their built-in Keyword Competitiveness (KC) metric. Along with presenting multiple key metrics, the MC score allows you to see a single number that grades the chance of being competitive. It’s a simple 0-100 score using their proprietary algorithm that brings ranking metrics together into one easy number. I use it, I love it.
SEMRush – An All-in-one Marketing Toolkit for digital marketing professionals! SEO, Paid Traffic, Social Media, Content & PR – all in one package!
EMAIL MARKETING AND LIST BUILDING
MailerLite – It’s the one I use. I became convinced about MailerLite when I compared it to other services, especially it’s applicability to building a new business. After a few support/sales chats and emails, I was ready to join. They’ve been there every step of the way and their platform has an excellent user interface. And… it’s free for the first 1,000 subscribers. This is a no-brainer. Of course, if you outgrow the free plan you can upgrade, but you can’t beat 1,000 subscribers for free!
ConvertKit – This is a provider delivering many options that the other providers don’t have, and is well-respected among content marketers. One of its strong selling points is the ability to segment your email subscribers into groups; this allows them to get content tailored specifically to their needs.
AWeber – One of the best, most well-known and used providers. AWweber’s been around since 1998. Today, more than 120,000 small and midsize businesses, entrepreneurs, agencies and nonprofits are making the most of AWeber’s sophisticated segmentation and analytics capabilities, extensive template libraries and industry-leading deliverability and live support.
The all-new FreshBooks is accounting software that makes running your small business easy, fast and secure. Spend less time on accounting and more time doing the work you love.
Other Valuable Resources
Teachable – This is a top-of-the-line platform for building your own online courses. It’s very easy to use, produces really slick and professional courses, and no coding is required to set things up!
Smart Podcast Player – This is Pat Flynn’s invention, the one you’ve seen in action. It is top-notch, with the following features (from Pat’s website): This WordPress plugin is one of my own products! Many of your podcast listeners will stream your podcast directly from your website—but most web-based podcast players are dumb. Not the Smart Podcast Player! This player keeps users on your site longer, is better looking, and has better social sharing.
(Disclaimer: As an affiliate of the Smart Podcast Player, I receive compensation if you purchase through this link. I wouldn’t be sharing this amazing podcasting tool if I didn’t think it would benefit you, your podcast, your podcast listeners, and your business.)
Smart Podcast Player is the ONLY podcast player that allows you to capture your listeners’ email addresses… It’s True: Grow Your Email List Directly From Smart Podcast Player
Video Creation through Screen Capture
CAMTASIA® from TechSmith – Camtasia combines the power of best-in-class screen recording with top-quality, easy-to-use video editing to create a video solution that is unmatched. Camtasia allows you to easily capture everything on your screen and turn it into a polished video to train, educate, and engage your audiences. Create professional-looking videos from scratch or from what you already have, including PowerPoint presentations, webinar recordings, video clips and images, and the knowledge that you or others already have about a product or process. Camtasia allows non-video professionals to easily create engaging and eye-catching videos
SNAGIT® from TechSmith – TechSmith Snagit 2018 is the only screen capture tool with built-in advanced image editing and screen recording. So, you can easily create high-quality images and videos all in one program. Snagit’s image and video capture is powerful, but not complex. All-in-One Capture® grabs your entire desktop, a region, a window, or a scrolling screen. Grab any webpage or application — all with a single hotkey or click.