What is SEO and how do I use it? Wouldn’t it be awesome to have an SEO checklist? Those are questions that both beginners and more advanced bloggers and digital marketers ask. 

It stands for Search Engine Optimization. It’s the steps you take, the things you do, to make certain that your content answers the search request. The better you are at SEO techniques, the more likely your site will be in the top 10 search results.  Top 10 is the sweet spot on the SERP.

Neil Patel stated it this way: “One of your primary goals as an SEO or content marketer is to improve the ranking of your website.”  (If you’re geeked out by data, see his article here, but make sure you finish today’s learning with a conclusive guide to optimization at the end of this post)

Quick Tip:  SERP means Search Engine Results Page. Your goal is to rank on the first page of the search results, because people want relevant information quickly. If they don’t find it right there on the first page they’ll probably rephrase their search query and try again. SEO helps you focus on using key words and key phrases that will return your content in their search results. Ideally on the first “SERP”!

Example:

If you type in a search like “seaplanes”, you want to get information about airplanes that land on water. If you do a good job with SEO, the search engine will see that your information relates to the search query. The better you do at SEO, the higher you can rank on the search results page!

SEO SERP Example
SEO SERP Example

 

So, what is SEO and how do I use it? Well, wouldn’t it be handy to have an SEO checklist for things you should cover in your blog posts? A guide to the best tips for optimizing what you write?  Something that makes it easier for search engines to serve up your site on the first search results page?

Well, today’s tip is all about SEO, from Brian Dean’s Backlinko.com website.    SEO? here you go! 

Can you relate? Please spread the word!
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